ANIMATION & COMMERCIALS

Trace Urban – Trace Network

CONCEPT

360 Creative & Wanka Cine produced a series of elegant and timeless black and white films to use as a prime material to create “Trace Urban” show idents. Each film uses an iconic object to embody the show’s core concept, or employ characters to tell a story relevant to the programming slot. The black and white footage is punched up by color cartridges and bold typography features, that identify each show or its programming slot.

TECHNICAL FEATURES

Client: Trace. – Product: Branding. – Title: Trace Urban. – Production Company: 360 Creative, Wanka Cine. – Executive Producer: Ezequiel Borovinsky, Lega Pugliese. – Creative Director: Thibaut de Longeville, Nicolas Bénac. – Production: Flore Biet, Nicolas Bénac, Ezequiel Borovinsky. – Production Supervisor: Lega Pugliese. – DOP: Santiago Melazzini, Charles Sautreuil, Ian Scigliuzzi. – Production Assistant: Daniela Tagliabue, Alexandre Nothis. – Post Production: Wanka Cine. – Editor: Karina Kracoff, Andrés Pepe Estrada. – Design and 2D Animation: Vincent Dumond, Esteban Rodriguez Lupica, Violeta Frenkel, Fernando Jersonsky. – Color Grading: Lega Pugliese.